Jiu-jitsu academy
Leads were coming in, but they weren't turning into sales, and the business was close to losing money. To make up for it, they wanted to offer a bit of everything.
Instead of adding more services, we looked at where most leads came from and found it was kids' classes. We focused the offer and promotions there. We met every week to review the numbers and adjust the offer, and monitored the campaigns daily.
Organic activity picked up in the first month, and campaigns improved as soon as the algorithm learned and we optimized what they were already running. Leads grew 150% and the conversion rate reached 8.5%.